AI Insights · Timothy · April 2025
Top 5 Beauty Retail Apps on Android in Finland: Q1 2025 Performance
Explore the performance trends of the top 5 beauty retail apps on Android in Finland during Q1 2025, with insights on downloads and active users.
In the first quarter of 2025, the performance of the top beauty retail apps on the Android platform in Finland showcased varying trends in terms of downloads and active users. According to data from Sensor Tower, these insights provide a glimpse into the app market dynamics.
Dermosil experienced a peak in weekly downloads, reaching around 1.2K in early February, before stabilizing around the 500 mark towards the end of the quarter.
RITUALS - Cosmetics saw a gradual decline in weekly downloads, starting from 545 and settling around 321 by the end of March. Active users remained relatively stable, fluctuating between 1.3K and 1.6K throughout the quarter.
Lyko showed a notable surge in downloads in late February, peaking at 781, before normalizing to around 271 by the quarter's end.
Notino: perfumes and cosmetics had a significant increase in downloads mid-March, jumping from 171 to over 1.1K, with active users reflecting a similar trend, reaching 809 by the end of March.
Oriflame maintained a consistent level of active users, ranging from 1.5K to 1.8K. Downloads varied throughout the quarter, with a peak of 215 in early February.
These insights from Sensor Tower highlight the diverse performance trends among the leading beauty retail apps in Finland, providing a snapshot of consumer engagement during the first quarter of 2025. For more detailed insights, visit Sensor Tower.